Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.
Key Elements covered
- Good Visual Design— Design is an all-encompassing word for all the visuals elements of your website — logo, font(s), white space, theme/template, layout and colors. Using a theme that relates to the topic of your website can help to keep you/your content on track. When it comes to design it is important to remember to use white space and think about color usage and meaning.
- Navigation — Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Usually this bar is along the top, as we in this one, or along the left side of the site. Should be simple to use and uncluttered. It is always a good idea to group like pages under the same topic to streamline navigation.
- Credibility — A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you area legitimate resource. One way you can do so is by utilizing verified links, clearly stating your identity and contact info, good grammar and employing social proof.
- Content — The key to a good website is providing relevant content that your readers want. Content should answer the question “what’s in it for me?”
- Call to Action — The Call to Action is a set of words that urge your website visitors to take an immediate action on your website. There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these. Make sure you use actionable words.
- Mobile site — More and more people are looking at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Makes sure your site is view able on a mobile internet enabled device.